Chicken N Pickle Content Partnership

The Situation

Chicken N Pickle has grown into one of the fastest-expanding names in the pickleball and entertainment space, opening new locations across the Midwest at a steady pace. As the brand grew, so did the need for consistent, high-quality content across every location, one that could keep pace with new openings, staff turnover, and an increasingly active social media presence. Casey Media Co stepped in as an ongoing content partner, handling the website, social, and photography side of that need.

Covering the Grand Openings

Every new Chicken N Pickle location means a grand opening event, and every grand opening needs content that captures the energy of the day while giving the brand a library of assets to use long after the ribbon is cut.

• On-site event coverage capturing the atmosphere, guests, and key moments of each opening
• Short-form recap content built for immediate use on social media
• A mix of candid and posed shots to give the marketing team flexibility across channels

Building Out the Visual Library

Beyond one-off events, the partnership has focused on giving Chicken N Pickle a steady, reliable stream of content to draw from.

• Marketing photography used across the website, email campaigns, and paid social
• Property video tours highlighting the layout and atmosphere of each new location
• Ongoing social media content built specifically for how each platform performs best, rather than repurposing the same asset everywhere
• Professional staff headshots at each location, with consistent lighting and style so the brand looks unified no matter where a photo is used, and quick turnaround so new hires and promotions are reflected without long delays

“The goal was never a single shoot, it was building a content system that could grow at the same pace Chicken N Pickle was opening new doors."

The Results

The ongoing partnership has translated directly into measurable reach for the brand.

• Content produced through the partnership has accumulated over 100,000 views across social media
• A growing, consistent visual library that keeps every location's marketing materials current
• A repeatable content system that scales smoothly as new locations continue to open

Growing With the Brand

What started as event coverage has turned into a full content partnership, one that keeps Chicken N Pickle's website, social channels, and marketing materials stocked with fresh, on-brand content as the company continues to expand.

Looking for a content partner who can keep pace with a growing brand? Casey Media Co works with businesses that need more than a one-time shoot, reach out to talk through what an ongoing partnership could look like for your team.